Woke Capitalism

I've just read the following article:

How Capitalism Drives Cancel Culture

I'm in entire agreement with every word. A few quotes from the article:

In the second group, the blameless, lies Emmanuel Cafferty, a truck driver who appears to have been tricked into making an “okay” symbol by a driver he cut off at a traffic light. The inevitable viral video claimed that this was a deliberate use of the symbol as a white-power gesture, and he was promptly fired. Cafferty is a working-class man in his 40s from San Diego. The loss of his job hit him hard enough that he saw a counselor.

and

not being racist is not going to save you if the lightning strikes. Nor is the fact that your comments lie decades in the past, or that they have been misinterpreted by bad-faith actors, or that you didn’t make them. The ground—your life—is scorched just the same.

and

Here is another option for big companies: Put your money into paying all junior staff enough for them to live in the big city where the company is based, without needing help from their parents. That would increase the company’s diversity.

Indeed, but they're only interested in profits, hence they're only interested in how others perceive them, not the reality. So they just need to sack people for any imagined transgression against woke values. Not do the decent thing and bring about real positive change.

When people talk about the “excesses of the left”—a phenomenon that blights the electoral prospects of progressive parties by alienating swing voters—in many cases they’re talking about the jumpy overreactions of corporations that aren’t left-wing at all.

This nails it on the head! This article is brilliant.