The BBC and Advertising

Just read this article:

BBC confirms plans to make over-75s pay TV licence fee

This article was linked to on twitter and many on there are saying the licence fee should be abolished and the BBC should show adverts. That people can skip the adverts or get a cup of tea, go to the toilet etc during the adverts if they don't like them.

I think they're failing to grasp the bigger picture. If the BBC get paid for showing the adverts, then who is paying for these programmes?  It'll be the one's that pay the BBC, the companies who goods and services are advertised. So where do they get the money from? They take a hit on their profits? Unlikely, I imagine they'll increase the prices of their goods and services to cover the cost. Meaning we all pay anyway, but on average more than the license fee (as the programmes AND the adverts now need to be paid for) and we have to suffer the adverts to boot!

And to what avail? The total amount spent on goods and services is unlikely to change significantly as a result of adverts, the money spent just gets shifted to those products that are the most heavily advertised. So other companies have to spend more on advertising to compete, resulting in higher prices still. It's all just so irrational.

The world would be much better if there were no adverts on TV and we just paid for it all directly.

Banning the advertising of Junk Food

I read the following article:
Labour vows to ban junk food adverts during X Factor and Hollyoaks


I hear people arguing that this is a ridiculous policy. They tend to say that:

a) Banning these advertisements would have no effect on the consumption of these foods.

b) It's the parents responsibility and the state shouldn't intervene.

If "a" then the manufacturers are wasting their money producing and buying the time for TV commercials. They should simply keep this money so they'll have higher profits. Or pass the savings on to the consumer. The latter would be good, cheaper prices and we don't have to suffer their adverts!

Frankly though I regard it as being preposterous to suggest these adverts have no effect at all. Especially advertising tasty food.

As for "b" it'll simply never work. Kids see junk food advertised, they'll go and buy it if they have the money, especially as their friends are all buying it.

Human beings are human beings. Many of them are influenced by adverts -- especially for nice tasting food. You can't change what human beings are. You can't change their nature -- you have to change society to accommodate their nature.