New laws to ban shops from offering special “two for the price of one” deals near supermarket checkouts for food high in sugar, fat or salt are to be introduced in an attempt to ease an obesity crisis that has made the UK the most overweight nation in western Europe.One of the industry leaders Tim Rycroft objected to these proposed measures saying:
Advertising and promotions underpin the healthy, vibrant and innovative market for food and drink that UK shoppers love.
What does that mean? Advertising and 'buy one get one free' "offers" sell more junk food? But this is the whole point of the Government measures; namely to make the market for junk food not so "healthy" and vibrant.
These special offers aren't really special offers anyway. The offers are the price they should sell at all the time. Bouncing the price up and down all the time fools people into thinking they're getting a great deal when the product is at the low end of the price cycle.